It’s been about a month since the 2014 SHRM Annual Conference in Orlando. By now, those of us who attended have settled back into the realities of our jobs and day to day life. We’ve probably filed away our notes and stashed our swag, but have we thought about what we actually learned? Have we spent any time at all considering how we can take some of the ideas we gathered and put them into practice?
One of the concepts that particularly rang true with me was the notion that Human Resources professionals need to start thinking more like marketers, an idea offered by David Novak, CEO of Yum! Brands. Maybe I’m partial to this idea because my college degree was in Marketing, and though I’ve been practicing HR for over 16 years that marketing mindset has remained with me. Or maybe I just believe the idea is not only genius, but necessary in this age of social media and transparency. Either way, the concept really resonated with me.
I think that whether we realize it or not, Human Resources professionals have always been (or at least should be) more similar to marketing professionals than not. Marketing professionals promote the business brand to the outside world; HR professionals must be the keeper of the employment brand and the story of what it means to be an employee of our companies to both the outside world (potential candidates) and inside world (current employees). However, that line is even more blurred now, thanks to the ubiquitous nature of social media which allows nearly every employment related decision we make to be broadcast or challenged, and every claim we make about the reality of working at our organizations to be either be validated or debunked publicly. Everything we do within our organizations, decisions that we used to generally be able to keep tightly under wraps, can now be put on display for the world to see. Take the recent employee termination at Cracker Barrel, a story that caused quite a bit of an uproar on social media, and one of just many examples in recent years. Perhaps we’ll never be able to prevent these types of stories from leaking, and every good HR professional knows there are always two sides to a story with the truth usually somewhere in the middle. But good HR professionals should also realize that perception becomes reality, and with that we now also have the opportunity to be more proactive with our efforts, to assume the mindset of a marketer and shape the employment story that’s on display to the world.
Branding the Employment Story
Just as our marketing departments promote our business’s brand to the outside world, HR should be promoting our employment story to the outside world. And ideally, that story should align with the business brand so a cohesive, united message is being disseminated. Here’s the value proposition that our brand offers our customers, and guess what? There’s a similar proposition as an employee. A company’s social properties, both general company platforms and employment related platforms, are perfect places to shout out what it means to be a part of our companies. Facebook pages, LinkedIn pages and groups, Glassdoor pages…good HR departments should be leveraging all of these to tell our stories. But it doesn’t stop there; if we are truly thinking like marketers, we’ll realize that our messages need to be part of an integrated strategy with our story being told in any communication we have with our potential candidate public, and that includes our career pages, every job posting, and even our message in any interview we conduct. We need to be promoting our employment story at every possible opportunity.
Ensuring a Cultural Match
A good HR department will also realize that promoting a great employment story is useless if our reality doesn’t match what our story asserts. There may be some debate as to whether or not HR really has control over the culture of a company, and though we may not be able to entirely create it, we can certainly guide it. We can do this through hiring for cultural fit; by advising and guiding our managers to make decisions in the spirit of our culture; and by helping our managers see that the culture they create within their individual departments ultimately plays into the overall culture of the company. It is generally accepted wisdom that people don’t leave companies, they leave managers; stories of bad employment experiences, typically attributed to bad managers, can permeate our employment brand through Facebook posts or Glassdoor reviews, making good old fashioned word of mouth sharing multiply exponentially. Human Resources departments alone may not be able to create a culture, but we can certainly be keepers of that culture; a collective conscience of the organization.
Engaging Our Employees in the Story
Ultimately HR alone can’t tell our employment story, at least not as effectively as it can be told. We can’t neglect the value of using our employees as brand ambassadors, or conduits for sharing our employment story. Those social properties mentioned before? It’s one thing for an official company or HR message to be shared, but how powerful when that message comes directly from your employees? What’s more believable – a slick, programmed message from a corporate department, or real-life stories and experiences shared by the very people living and working within that company culture every day? It again comes back to that concept of word of mouth marketing or personal endorsements, whether they be stories on your careers page, blog posts written by employees, YouTube videos featuring employees on the job, or positive Glassdoor reviews.
We’ll likely never eliminate all of the negatives, and we’ll probably never make every employee happy, but by thinking like marketers we can ensure that we’re leveraging and promoting all of the positive stories waiting to be told and buzz waiting to be shared about our organizations.
About the Author: Jennifer Payne, SPHR has over 16 years of HR experience in employee relations, talent acquisition, and learning & development, and currently works in talent management in the retail grocery industry. She is one of the co-founders of Women of HR, and is currently the Editor of the site. You can connect with her on Twitter as @JennyJensHR and on LinkedIn.
Throughout the world there’s a huge gender gap in regards to business, and even in modern society women are still heavily discriminated against in the workplace. However, according to Inc., in the United States and Asia female entrepreneurs are both more innovative and more successful than their male counterparts. Here are the top three reasons why.
Women Take Fewer Financial Risks
A study conducted by the International Finance Corporation states that women are “less risky” than men. Taking fewer financial risks often leads to less debt and a slower rate of growth. Rapid expansion, however, can drive businesses into bankruptcy. This is because as expenses grow, so do costs, and they will often find themselves unable to cope with the demand. Women often prefer to keep their businesses smaller so they can focus on delivering a quality service and retain a better work/life balance.
A recent trend in this regard is the lack and women signing long term lease agreements for offices; and instead, opting for short term serviced offices. Unlike traditional office spaces – which often require a contract term of 3-5 years – serviced offices can be rented for as little as 1 month; provide services and facilities without overheads; provide a more prestigious working address; and most importantly, lower financial risk. Skyline Offices have compiled a case study exploring the benefits of serviced offices.
Women Often Seek Advice During the Startup Stages
70% of women who start businesses will seek advice prior to investing any time or money in their venture; and many partake in some form of government run business course. In addition, women are known to develop more thorough business plans and give their ideas more thought than men. Business leaders that prepare significantly increase their chance of success.
While seeking advice isn’t an innovative approach to conducting business, it can certainly help boost confidence and trigger more innovative ideas; especially in today’s remote working environment where high proportions of female entrepreneurs are starting new businesses online.
Women Place More Emphasis on Social Media
According to Forbes, women use social media a lot more than men; therefore, women business leaders tend to place more emphasis on social media marketing. It’s estimated that most female entrepreneurs invest roughly 79% of their online marketing budget on social media. While this may seem high; unlike other forms of online marketing, social media is a one-time investment because when a lead “follows” or “likes” a social network page or profile, they’ll be subject to free marketing in the future.
In addition to this paid traffic, Google looks favourably upon businesses that have an active social media presence and will reward them with higher organic rankings in the search engines. This can lead to a constant steam of free exposure.
Sadly, women are 18% less likely to believe that they can achieve success in business, which puts many talented individuals off the idea altogether. It’s going to take more than statistics to change narrow mindedness and gender discrimination; however, if women continue to yield successful results in the future, perhaps the faces of up-and-coming businesses will start to change.
Photo Credit: Jodie Womack
About the Author: Helen Wallis is a 30 something mum of one who enjoys reading and is a passionate blogger. Having worked in the big smoke for many years, Helen now enjoys a quieter lifestyle and indulges in her passion for writing and cooking.
Recently our training manager at Veterans United Home Loans presented management curriculum on Maximizing Value. The focus was on creating added value through customary avenues like time allocation, resource management, efficiency, and process improvement. We also highlighted a critical, yet often neglected area associated with Maximizing Worth. Namely, modeling behaviors that keep your role and team’s contribution an unmistakable ingredient of your organization’s success.
So, how do you become the employee or team that your organization fights to keep? Here are ten behaviors to make yourself more valuable at work.
1. Treat your manager and co-workers as you do your customers.
You know what good customer service is about from your own experience. It’s about being cheerful, flexible, prompt, and reliable. Work at delivering good customer service every day to your manager and co-workers. Give them reasons to want to work with you and not with someone else.
2. Maintain a positive attitude.
Everyone has good and bad days, but the people we appreciate for their consistency and enthusiasm don’t let their bad days ruin ours. They choose their attitude. And they choose to make it positive. You can, too. Here are some ways to accomplish this goal:
- Make a list of the good things in your life or keep a file of accomplishments you’re proud of. Look at it when you start to feel down. Take yourself back to that time of the accomplishment; think about how energized you became, and why. This can help you get back to that positive state of mind. The momentum gained from this exercise should generate further momentum.
- Remind yourself that problems at work aren’t all about you. Look at them as opportunities to fix something, not as criticisms of you. Don’t take it personal.
- Spend time with people who have positive attitudes, both to get an emotional lift from them and to observe how they deal with challenges.
- Make an effort to be pleasant and easy to work with, even when you’re not feeling that way inside.
- Avoid the “blame game.” Instead of finding someone to blame when there’s a problem, focus on ways to fix it.
- Be honest with yourself about what’s causing a negative attitude. Watch for symptoms of stress and think about what is causing it. Get help when you need it.
3. Focus on productivity.
Work at becoming as good as you can be at the most important functions of your job. Produce results that are highly valued. Look for opportunities to do work more efficiently, to improve quality and customer satisfaction, and to save the organization money. Make a point of offering new ideas that could enhance the business. Strive to get more work done by being efficient, overcoming procrastination, and reducing interruptions. Try to understand the work style of your co-workers and of other groups you work with.
4. Be an agent of change, not an obstacle to it.
Employees who embrace positive change and help make changes happen are appreciated and valued by their managers. They also have a head start in learning new work processes and finding out how their skills and talents fit into the changed organization. Be an employee who suggests changes to improve efficiency or quality and who helps to figure out how to make those changes happen. Notice problems at work, but instead of complaining take steps to find a solution. Help co-workers accept changes, too, by drawing their attention to opportunities that change can bring.
5. Build connections.
Make friends at work and with people doing similar work at other organizations. Have fun and help others have fun at work. Make yourself the kind of person others want to work with. Help out when your help is needed, teach valuable skills, and share work-critical information. Let people know about interesting articles or studies that you find. Network to make connections with people who can give you new and different work and teach you valued skills. Volunteer for committees or special events as a way to work with new people. Attend industry functions and trade association meetings when it’s appropriate. Meet experts in your field and ask them for feedback on your work or ideas about problems your organization is facing. Know your employer’s policies about online networking so that, if your organization permits, you can benefit from both “offline” or face-to-face networking and from joining networking sites on the Internet.
6. Communicate clearly and directly.
Being a clear, direct, and thoughtful communicator can help you stand out as a valued employee. Share information that others need to know, and share it efficiently. Use e-mail when discussion isn’t needed. Call or talk in person if an issue truly needs to be discussed. Be prepared when you go to meetings so that you don’t waste people’s time. Get right to the point; eliminate unnecessary details. Always thank people for their time and their help.
7. Keep learning.
If you’re doing the same work in the same way you did it two years ago, chances are you’re being left behind. Take the time (your own time if that’s what’s needed) to learn new skills and to stay current with any areas of special expertise. Keep any licenses or certifications up-to-date even if you’ve moved into a managerial or other job that doesn’t require them. Stay informed about the business you’re in. Consider taking classes or professional development seminars. Commit to reading at least one book or professional journal in your field each quarter. As you gain new skills and knowledge, let your leader know. Find ways to use what you’re learning in your work.
8. Seek and welcome honest feedback.
Understand how your manager and others in your organization see your strengths and weaknesses. This will help you improve your knowledge and skills in the way that would help your employer most. Ask your manager, “What is the most important thing I could do to make myself more valuable to our organization?” Or, “What college classes would help most in my current job?” If you feel uncomfortable talking with your manager, consider requesting a confidential meeting with your human resources (HR) department and asking for clarification. Keep in mind that employers often place a very high value on aspects of performance, such as attendance and punctuality, that employees may see as less important.
9. Make your value visible to others.
“Market” yourself to make sure that your value is noticed. Make sure your manager knows what you do, and especially what you do well. Your performance review is an appropriate forum for listing your accomplishments and explaining the challenges you’ve overcome. Regular one-on-one meetings with your manager are another. Make your value more visible by volunteering for high-profile projects, where your contribution will be noticed as part of an important effort. Offer to be a coach or mentor to new employees. Ask to represent your team or department on cross-functional teams. As you learn new skills, teach your co-workers. They’ll appreciate the help in solving the work problems they face, and it will give you a reputation both as a source of expertise and as a valued team member.
10. Be flexible.
In an up-and-down economy, employers may place a higher value on employees who have the skills and mental flexibility to do more than one job. Be ready and willing to take on some or all of the tasks of a co-worker who is absent or on leave or who has been laid off or furloughed. If your current skills or knowledge wouldn’t allow you to do this, make it a top priority to gain a few new ones.
We know that in today’s workplace, hard work and effort are no longer enough to assure success or even to guarantee continued employment. Advances in technology, innovations from competitors, and changing customer needs have pushed organizations to be adept at changing focus and direction. This almost always means changing requirements for employees. Accomplishment at work is no longer just about working harder. It’s about working differently, and ensuring your continued value. Modeling these ten behaviors is a great way to build your workplace security and team’s success.
If you’re interested in reading more on this subject check out a book called, “Getting the Job You Want” by David Roper.
About the Author: Amanda Andrade is the Chief People Officer for Veterans United Home Loans – Fortune magazine’s 21st best medium workplace and one the fastest growing companies in the United States according to INC magazine. Amanda has led human resource organizations in both public and private sectors. She also has a doctorate in Environment and Behavior, focusing on highly profitable, employee-centric work environments. Connect with Amanda on Google+.
Much has been written about integrity. In fact, in the hundreds of team meetings and board retreats I have facilitated, integrity is, seldom, NOT a team value. However, I intend not to focus on what we perceive integrity to be; yet, what integrity is not.
Let’s start with a common definition: Webster defines integrity as a firm adherence to moral and ethical principles; soundness of moral character; honesty. Here are a few examples, from real life, which I believe shine a bright light on what integrity is not.
Do any of these sound familiar?
- A person hears a fabulous key note or presentation; and they believe it to be so fabulous, they take portions of it – change a few words – ‘just to be honest’ – and begin to tout this as their own brilliant idea.
- A person asks someone for a treasured family recipe. They don’t really want to give it; yet rather than to say no, they give it to that person – less an ingredient. (Yes, that has happened to me, and yes, it does happen….often in the South)
- A person/s are exposed to an idea, a word, a term or philosophy which rings true to them, on which someone else has built their methodology and often their company. They think that term is so unique and powerful; they take that term, a few key phrases, and build their approach around that same approach.
- A person has the opportunity to speak the whole truth about an issue – personally, socially or professionally – and they opt to tell the truth. However, they don’t tell ‘everything.’ They just tell portions of the story – they omit key points; most often swaying the point, certainly to their favor. (You know the drill….think about a sales person’s sales participation and their quest for sales credit/quota commission, think about sales/consulting methodology aspects – the consulting world is full of intellectual property wars – even social and political issues…..just turn on the TV or log onto YouTube.)
- A person says one thing to you, another version of what they have said to you to someone else, and yet, another version to another person of the same story. I wish I had a nickel for every time that has happened to me in my life!
- A person is newly hired onto a team from outside the company and that person begins a quick study on how to usurp the person that hired them in a quest for fame, fortune, and power. Discrediting, sabotaging, back-stabbing, hording of ideas….the list is long.
I have had every single one of these happen to me in my career … some in the past few months.
Many in big business will say: this is why we have trademarks, copyrights, and intellectual property infringement law; and this is learning to ‘play the game;’ survival of the fittest. If someone doesn’t ‘have it’ – then they are ‘fair game’. Sure, I ‘get it’ – remember, I lived in that world for over 25 years. It goes without saying that we must protect ourselves, our company, and our work product.
However, the issue I am raising is much more systemic in our culture. For I am quite certain there are many in business today who don’t share everything with their internal counterparts for fear of being ‘poached’ of the good ideas. I am also quite certain there are those in business who perhaps don’t lie by commission; yet lie by omission – just not sharing everything, just sharing ‘enough.’
Where do we think this behavior is taking us? To a constant shade of grey? To a moral stance that is our interpretation instead of one that is based on honesty and integrity?
So what, you may say? “That is life.” Well, I firmly believe that is wrong.
We have an obligation to own up to our responsibilities – and that means stopping this insanity of stealing and poaching and, not respecting one another as creators, individuals, contributors, and builders of our companies, our communities, our nation, and our world.
Two things to consider:
First: Be Impeccable with your Word. A fabulous book: The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book became a ‘book of the month’ for many of my teams over my career. If you not have read it yet – read it. One of the agreements is to “be impeccable with your word.” This basically means telling the whole truth and nothing but the truth. Often in today’s world, the operative word is ‘whole.’ Many just simply omit key facts or nuances. This is an interesting observation – just listen to national news, politicians, Fortune executives, Oprah, even personal acquaintances. It is amazing to watch the ‘spin factor’ and the power of just ‘omitting a few key facts.’ What is the whole truth?!
I will offer one personal test case of integrating this philosophy into life. With one of our most successful teams in a publicly traded software company, we used this book as a gauge for how we could grow and learn together as a team; and this book and particularly this agreement of ‘being impeccable with our word’ became our mantra. We were in the fast paced world of dot com frenzy, software sales and mergers, and greed was rampant. This agreement saved our team and company in more ways than we will ever probably realize. We were not always the most popular at the time; yet I know from the CEO through the ranks, we were the most respected and valued at the end of the day.
Second: Stop stealing. A person’s original ideas will always be more authentic, rich, and potent than anything they ‘borrow’ or steal. Period. A person can rationalize due to complacency, laziness, or their perceived belief that they can ‘take this idea and really make it come to life’ (yes, I have heard that one of late, as well).
What I would suggest is simply this: If a person loves the idea, thinks it had merit, power, brilliance, cache, etc., then simply get permission, give credit or notice to that company, and source the source. It is truly that simple.
Again, this conjures up ‘legal jargon’ and it certainly gives many an attorney a steady annuity stream; and yes, there will always be a need for the law. Yet, it does not have to be that complicated. Just give notice to those that deserve it! Also, folks, please realize that YOUR ideas will be so much more powerful if they are truly YOURS. That is the beauty of pure authenticity and the power of telling your story… not plagiarizing someone else’s.
This philosophy and principle of integrity starts with each one of us. One person at a time. A germ of an idea at a time. It does not have to be on a soap box, on the national stage, or even in a national court of law. It is in the small acts, small companies, and small businesses which have often set the stage for many of our greatest achievements.
- We are responsible for protecting it.
- We foster all ideas – ours and others.
- We blow on all the embers of ideas of our fellow workers, our colleagues, our friends, our clients, our coaches, our partners….we don’t steal them.
- We give credit. We give public and private recognition.
- We make referrals expecting nothing in return.
- We are frightfully honest – in all arenas.
- We ask the questions of which we are afraid of the answers.
- We own the answers.
We are impeccable with our word – written, spoken, acted – regardless of the consequences. That is what integrity looks like.
About the Author: Kristin Kaufman is founder of Alignment, Inc.™, formed in 2007 to help individuals, corporations, boards of directors and non-profits find alignment within themselves and their organizations. A prolific writer, Kristin’s first book, Is This Seat Taken?, centers on her global experiences seeding her journey toward alignment. The book is scheduled for release in November 2011. Kristin is on Twitter as @KristinKaufman.
Society has gotten to the point where it is more interesting to find that a person does not use some sort of social media platform, than one that uses a platform daily. This deeply personal display of information, however, often finds its way into a workplace environment, and not always in a positive way.
There are numerous ways that Human Resources departments can use social media. For example, businesses have successfully utilized the content for team building, training, communication, work delegation, research and blogging. However, there are 3 fundamental areas that social networking sites could positively affect.
- Communication: Clear communication between Human Resources and employees is critical for the health of a company. Through social media, it is much easier than ever before. Using these networks as a tool, Human Resources departments can easily communicate a message to everyone in the company, regardless of their location. A tweet or a status update can quickly convey a short message to hundreds in an instant.
- Employee feedback: Long ago, Human Resources departments relied on suggestion boxes or private meetings for employee suggestions and concerns. Now, using social networks or online forums, employees can voice their opinions and have open discussions.
- Recruiting: Human Resources departments know that today’s job seekers are online. Recruiting departments now use social media to market their company and talk directly to potential employees. Many Human Resources departments also use social media when conducting background checks on applicants, looking for additional information not provided in a traditional resume.
But what exactly can each social platform do for Human Resources? Let’s look at the 3 main networks.
The social media giant has literally millions of users from all over the world, making it a handy tool for Human Resources personnel. Since Facebook is so popular, the chances of an applicant having an active profile are high. It is a great place to start additional research on a potential hire.
The professional social network, LinkedIn is perfect for recruiters looking for qualified applicants. With an active job board, it is also a good place to post a job ad that will be seen by the right people.
Twitter has an excellent search feature which allows Human Resources departments to look for potential employees by searching relevant hashtags and keywords. Like Facebook, Twitter is also a good screening tool for looking up applicants.
The way Human Resources departments run themselves have evolved as the use of social media has become crucial. And they continue to evolve. Here are a couple of issues that Human Resources need to keep an eye on and be ready for.
Employees using their own devices
Before the widespread popularity of smart phones, companies used to provide handheld devices for their employees. Today, Human Resources departments need to understand that they can’t control the communication channels of their employees, and prepare accordingly.
Since social media changes so frequently, some states are making efforts to regulate what employers can and cannot access on applicant’s social media profiles. Currently, 6 states have passed laws that prohibit employers from obtaining information on applicants via social media. While these laws haven’t hit the majority of states, it’s definitely something that could happen and businesses should watch the legal and regulatory developments.
Social media has become increasingly accepted in the business world. Once mainly used for marketing and advertising, social media networks now serve a purpose for Human Resources departments as well. It can be used to make companies run more efficiently, as a hiring and job search tool. Smart HR departments are now using social media to their advantage and keeping an eye on the constant changes that could help or hinder their efforts.
About the Author: Today’s guest contributor for WomenOfHr.com is Mark W. Kirkpatrick, an enthusiastic writer and infographic designer who focuses primarily on public relations, tech and the business globalization. You can also find more of his writing at 1800-Number.com, which covers all things related to business communications.
I work with HR business owners on a daily basis, and when it comes to confidence issues, there’s something that I notice time and time again. If an entrepreneur is struggling to realise their potential because of their doubt about their own abilities, then most of the time, they also happen to be women. The causes and background behind this are different ballgames altogether, but that’s not what I’m here to talk about today.
I’m here instead to tell you what you can do if this applies to you in your own HR business. Because if you want to grow the business that you really deserve, and bring in the cash that you want, you need to overcome your confidence issues and really ramp things up to the next level. These are my tried and tested techniques for struggling entrepreneurs who need to raise their game.
Focus on your big vision
Some of us are natural born entrepreneurs, destined to take the reins and do our own things from the offset. For many more of us though, self-employment was something that kind of happened as a result of circumstances. So maybe you started your HR business after you got made redundant, or maybe you started a family and realised that you needed some extra flexibility, or perhaps you just reached the stage in the corporate world where enough was enough, and you needed to get out there and create your own future rather than someone else’s.
That’s fine, and it doesn’t mean that you can’t achieve big success in your business, but it often does mean that you get your head down and soldier on, without ever stopping to think about what you REALLY want out of your business. Do you want to make 6 figures, 7 figures, or beyond? Do you want a better work-life balance? Whatever it is, you’ll only get there if you know what your big ambitions are, get them really clear in your mind, and set the intention that you’ll make it happen. The magic occurs when you’ve got an unwavering big vision, you recognise it, and you work out the steps that it’ll take to get you there.
Do whatever it takes to keep these big goals in mind and propel yourself forward. Create a vision board in your office, make a virtual board using Pinterest, commit your ambitions to paper, make sure that your family understands what it is that you’re working towards. Some of these things might seem a little ‘woo-woo’, especially for seasoned business professionals, but trust me – action in these areas helped me to make huge progress in my business.
Eliminate your blocks
Success and money are difficult subjects, and your attitude towards them has been formed over the course of your whole life. The things your parents taught you about work and spending, the very first job that you had, that time you were unfairly missed out of a promotion exercise – all of things build up to create your own views on your abilities as a business owner, and whether or not you consciously realise it, have a bearing on how you perform.
Are you undervaluing your services, and hugely over-delivering to clients who don’t value your work? Are you letting your prospects haggle you down, even though you know that you should be charging a premium for the type of expertise that you offer? All of things are indicators that your relationship with success and money needs some work.
Once you recognise and acknowledge these barriers that hold you back, it’s much easier to break them down. In my experience, men typically have a much less emotional relationship with money in their businesses than women do. If you want to overcome the issues that are holding you back, it’s vital that you take the time to unearth them, then work on creating a new personal belief system that creates success rather than stalling you.
Recognise your expertise – and market yourself as the expert
Take a second to think about your expertise as an HR professional. I dare bet that you’ve got masses of qualifications, real experience out there in the trenches, and you could provide masses of anecdotal evidence right off the top of your head about how you’ve transformed businesses with your skills. Regardless of what your confidence sometimes tell you, you know in your heart of hearts that you’re fabulous at what you do.
So why doesn’t the world know about it? When you effectively market your business, you carve out your own niche as the go-to HR professional for what it is that you offer. What happens next is two-pronged. Firstly, your business grows. When you’re the expert, you attract clients who are a great fit for you and truly value your skills. And, importantly, your confidence soars. Getting to grips with marketing is one of the best things you can ever do for your business – because after all, if clients aren’t banging down your door to work with you, you won’t have the successful business that you’ve been dreaming about.
Marketing might be out of the realms of your current skill set, and that’s why you need to take active steps to understanding what you need to do to make more cash and ramp things up a level. Read all you can, seek out a marketing coach that understands your industry, and most importantly, take action. Your business could be an entirely different entity by next year if you make positive steps in this area.
About the Author: Ruth Hinds is the founder of HR Consultants Marketing School, and helps HR business owners to make more money and attract clients who are a great fit. A former HR professional herself, she’s worked in senior HR management roles and has an MSc in HRM. For the past two years, she’s worked closely with HR business owners just like you to help them reach the next level. Check out her free guide to attracting all the right clients to your HR business.
“Don’t just stand for the success of other women – insist on it.” - Gail Blanke, President and CEO, Lifedesigns
Maybe being a man writing this undermines all credibility. My career has been all about embracing the importance and value of a diverse workplace. Having a silent or marginalized voice isn’t easy. Being an ignored or disrespected voice is soul crushingly depressing. I’ve long been having this conversation with my female colleagues about the importance breaking the silence and finding my voice.
Let’s not kid ourselves though, there’s still knuckledraggers wandering the workplace halls. The staff room at times is more like a locker room. You need hipwaders every time you pass the watercooler, because there’s so much BS and testosterone fueled bravado surrounding it.
There are talkers in your midst. They’re also getting ahead by only talking a good game. It’s time to rise above the bad smell, of less pay, less recognition, and lesser titles. You’re educated, you’re smart, you have skills, and you work harder than most. You’ve got game. Communicating a great game will raise the bar in your workplace.
Improving your verbal and non-verbal communication skills will get you noticed, will help get you ahead, and make for a better workplace. Here are some things to keep in mind.
- Being overly apologetic is undermining. It’s not your fault the network is down, or the caterer messed up the the lunch order. Working late to meet a deadline, don’t apologize for asking your team to join you.
- Your behavior shapes the universe. Your competence and confidence always need to be on display. Showing courage and conviction will inspire and mobilize others to take action. Turning your words into action will get you noticed. Remember the fine line between arrogance and confidence. Speak directly with authoritative tone. Being loud, condescending, or defensive won’t carry the day.
- Do not talk down your achievements or undervalue them when working in a successful group and alongside men. Teamwork matters. Undervaluing yourself in group situations, in front of co-workers or employers, will hold you back. Take the credit and recognition you’re due. Kudos aren’t just a man’s domain.
- Of course there’s merit in wanting to be helpful, and having the get things done attitude to achieve your teams goals. Remember the delicate balance between taking on meaningful tasks versus the busy grunt work nobody else wants to do. You want to be a meaningful and effective contributor. Communicate with the boss about projects that excite you. Let them know what you’d like to work on.
- Ideas are essentially gender neutral. Work at generating good ideas, communicating the value of those ideas, as well as helping others articulate their ideas.
- If direct and open feedback is constructive, don’t personalize or internalize it. Be direct and open in receiving it. Take action on it.
- Be authentic. Know and respect what you are about, and true to your beliefs. You’re more than just what’s on your resume.
- Focus on your own growth and contribute to the growth of the people supporting you.
A truly diverse workplace embraces different voices, with different perspectives. By making your voice is heard and your presence known, you’ll be making a difference.
“Don’t waste your energy trying to educate or change opinions; go over, under, through, and opinions will change organically when you’re the boss. Or they won’t. Who cares? Do your thing, and don’t care if they like it.” ― Tina Fey, Bossypant
About the Author: As VP of Marketing, Bimal Parmar manages the global marketing strategy and execution at Celayix. With over 20 years industry experience, Bimal is responsible for making sure the world learns about the benefits of Celayix’s solutions that include: advanced employee scheduling, time and attendance, employee communication as well as integration modules for payroll and billing. Before joining Celayix, Bimal was Vice President of Marketing at Faronics, a leading provider of IT solutions for the Education vertical where he helped grow revenue over 50% and launched exciting new solutions. Prior to that Bimal held senior marketing and product roles at technology companies such as Business Objects and McAfee Security where he gained significant international experience working with global companies such as Microsoft, Dell, Sony, HP, Orange, Telefonica and Ricoh.
When it comes to attracting and hiring top employees, there are several things you can do to help employ the best and the brightest. On the other hand, there are other things you may do, without even realizing it, that will drive your best employees away. In my experience, here are the seven fastest ways to lose employees – and how to turn those negatives into positives for your business. These are tips that Human Resources should share with every manager, and make sure they are practicing within the company.
#1 Unreachable Expectations
The first way to lose an employee fast is to set unrealistic expectations. This does not mean managers should lower their standards. What it does mean is that they should be in tune with the business and what it takes to succeed.
Instead of setting goals and deadlines that cannot be met, managers should come up with realistic goals for employees. This doesn’t mean they should be easy; goals and expectations should involve hard work. The difference is the expectations should be attainable for those who work hard for the good of the company.
#2 Constantly Criticize
Another thing that managers do to drive employees away quickly is to constantly criticize them throughout the workday. It is difficult for a person to do any job well if they feel that everything they are doing is wrong.
Instead of criticizing every wrong move, managers should acknowledge employees for what they are doing right. You can help them by teaching them how to turn a negative comment into a positive one. Constantly reinforcing this within the company will help others learn to manage this philosophy in a daily work environment.
#3 Managing the Micromanager
By the same token, some managers may find it is easy to be critical when they are constantly looking over their employee’s shoulders. It is difficult enough to do your job without the added burden of having a manager within reach, second-guessing every move you make.
Instead of micromanaging employees, managers should learn to give their employees some room to work and occasionally make mistakes. As long as the mistakes are not career or business ending, this will help them learn the right way to do business in the future.
#4 Pass the Blame
Part of being a good manager is sometimes accepting the blame when things do go wrong. It is not possible for a manager to control everything, and mistakes will happen. It is what happens next which will chart the course for the company’s future.
Instead of passing the blame, Human Resources needs to foster an environment where it is acceptable to make mistakes without fear of a person losing their job. This will make it much easier for both managers and employees to accept both success and an occasional mistake.
#5 Expect Long Hours and Overtime Without Compensation
There is no doubt most top employees work hard, and that is what likely keeps a successful business thriving. However, no one should expect to work long hours and put in a lot of overtime without the understanding there will be some type of compensation or job security gained because of it.
Instead of demanding mandatory overtime every week without any extra pay or benefits, build in a structure that compensates employees in some way. If an employee is constantly working difficult extra hours, without an end in sight, it is likely they will soon set their sights on a new place to work.
#6 Fail to Offer Rewards, Incentives or Bonuses
Along with compensation and pay comes the need for some type of system that rewards employees. No one wants to put in a lot of hard work with nothing to show for it. Big or small, rewarding your employees can go a long way.
Instead of avoiding all rewards, incentives and bonuses due to the drain on a company’s finances, Human Resources should lead the charge in finding creative ways to support employees. An occasional treat, a prime parking spot, or even a paid day off can go a long way when it comes to emotionally uplifting employees.
#7 Treat Employees Only as Employees
Finally, managers and executives within a company need to understand that employees should be treated with respect. If workers are acknowledged simply as “employees,” they will not work their hardest for the good of the company and likely be eager to leave.
Instead of creating a division within the company, Human Resources should encourage managers to create a respectful environment. It is important that employees feel valued and that they feel their opinion is respected.
While the economy may still be recovering for many U.S. businesses, employees will not want to stay with any company that does not respect them or value the contribution they make to the business. Ensuring your company understands what drives employees away will help make it easier for you to retain the employees the company values most.
About the Author: Cassy Parker, social media advocate for CreditDonkey (@CreditDonkey on Twitter), a credit card comparison website, has experience helping small business owners thrive. As the content manager for the business section, she keeps a pulse on the challenges small business owners face.
2014. It’s a new year, and a new start…at least metaphorically speaking. As we look ahead at the promise that the New Year holds, all the possibility that lies ahead of us, it’s natural for many of us to make personal resolutions. In addition to my usual resolutions, I have a few wishes for HR in 2014 too. Here’s what I hope…
I hope that all Women of HR will start focusing on being better business people, rather than better HR people. Let’s speak the language of business instead of the language of HR. If you’re not well-versed in the business and industry in which you work, I challenge you to get there. Start small. Start learning what the key drivers of success are for your company. Start recognizing the environmental factors that impact your business. If you’re already pretty well-versed in your business, great! But keep learning more! Get out from behind your policies and start to figure out how what you do can positively impact business outcomes. If you’re not sure where to start, find someone within your company who you look up to, who you respect, and who you trust and ask him or her to help you. If this person is outside of HR, that’s even better. Get outside of your HR walls and start to become known as more than just the person who has the answers to benefits or employee relations questions; start to become known as someone who can contribute to the success of the company in a variety of ways.
However, in our drive to be better business people, let’s also not forget about the people. Once you understand the drivers of business success, think about how people strategies align with those factors. Steve Browne on a recent episode of Drive Thru HR said “too often we jump to the business instead of the people. We need to attend to the business through our people, not in spite of them.” I challenge you to take a hard look at your people practices and policies….do they make sense? Do you really need all of them in place? Are they written to protect the business from the exceptions to the rule instead of in the spirit of believing that most people want to do the right thing? What message are you sending through your policies and procedures?
Let’s all make a commitment to understanding how technology can make us better, more efficient HR pros. My personal goal is to learn about one new technology solution per month. I’m not committing to using all of them, and if fact I may use none of them, but I want to better understand what’s out there. With that small commitment, by the end of the year I’ll have a better understanding of 12 new solutions. By understanding the solutions that are available, we’re in a better position to understand whether or not the processes we have in place are making us more efficient or less efficient, and whether there might be a better way to achieve our goals.
Women of HR, what are your goals for the New Year?
About the Author: Jennifer Payne, SPHR has 15 years of HR experience in employee relations, talent acquisition, and learning & development, and currently works in talent management in the retail grocery industry. She is one of the co-founders of Women of HR, and is currently the Editor of the site. You can connect with her on Twitter as @JennyJensHR and on LinkedIn.
The fundamental idea of ‘giving’ is nothing new to women (women give birth, produce life-giving milk, etc.) but ‘giving’ as a professional philosophy is a path far too often looked upon as sacrificial or inferior by its very nature. After all, for every giver there must necessarily be a taker.
Think about it: Companies don’t want to ‘give’ away their edge in the market or secrets to the competition; if you ‘give’ credit to someone else, you may forfeit your own best interests. And then there’s the ultimate professional ‘no-no’ of ‘giving’ up and letting sales or clients walk out the door.
In all of these scenarios, giving has a negative connotation and no one wants to be on the short end of that stick, least of all women, who still routinely feel the need to work harder and be tougher than men just to be viewed as equals.
But what if cultivating a spirit of giving in the workplace could be just the thing your company needs to get ahead, both professionally and individually?
And consider the possibilities if women were to give from a place of strength rather than from a place of weakness or fear. Next stop: World domination!
But seriously, cultivating a corporate spirit of giving has many far-reaching benefits, and they don’t stop with the people within our professional spheres – they are simply where it starts. And you can be the catalyst to bring about your workplace’s emphasis on internal and external acts of altruism.
For more specifics on why getting in the grove of giving back is good for business, consider the following:
Giving Can Help you feel like a Natural Woman
A recent study presented in the Wall Street Journal indicates that humans are hard-wired for giving.
The study tested the brain’s responses to giving and the surprising results revealed that when people give to charity or extend aid to others, they stimulate a pleasure-sensing portion of the brain. In essence, giving to charity is neurologically similar to ingesting an addictive drug or learning you’ve hit the jackpot. Basically, giving back feels good!
As an added element to the test, subjects were presented with both voluntary and involuntary giving. For example, there were some instances wherein people could choose to give to charity and it was completely of their own free will to do so. Other times, the computer would simply inform them that they were required to give (similar to taxation).
Perhaps not so surprisingly, people responded more positively to the occasions where they were in control of their actions. Although the brain still registered good vibes when the people were forced to give, they were not nearly as strong as when the subjects gave on their own.
In terms of what this means for you and developing your own corporate spirit of giving, make giving voluntary and then lead by example. You’ll find that when you do what you’re naturally inclined to do, you can get back to feeling more like a natural woman!
Giving is Beneficial to your Corporate Bottom Line
When you encourage employees and co-workers to help each other, they can not only feel better about themselves but they can also boost business.
For one thing, the idea that two heads are better than one, three are better than two, and so on becomes front and center for creating synergy within your teams. And when it ceases to be a competition and instead becomes a common goal, great things can happen!
At the same time, communities want to support companies who are about more than themselves. By implementing a philosophy of giving back every day, you can expand your professional impact and your client base at the same time.
What are some of the other benefits women can experience by fostering a culture of corporate giving?
About the Author: Myrna Vaca is the Head of Marketing and Communications at Lyoness America, where she is responsible for marketing, communication and business development efforts. The Lyoness Child & Family Foundation (CFF) is actively involved in supporting children, adolescents and families worldwide, especially in the field of education. Check out Lyoness on Twitter.