As both an advocate and recovering addict of the social media space, I know all too well how much time can be spent and the cost it can carry. Embrace time off. Spend some with the ones you love.
Many companies have hopped on the Social Media Train in different ways such as company blogs, Twitter accounts, Facebook fan pages (or are they called LIKE pages, now?), or intranet sites to keep their associates connected. However, what many companies have not anticipated is this: If associates are so passionate about the work they do that they want to create their own personal blog about it, will they be supported?