When my company decided to make a commitment to social media 18 months ago, I asked our consultant about measuring ROI.
Yes, I know the question is asked ad nauseum so I choose to address it in different ways. In my experience, ROI ranges from traceable direct sales to the intangible. Today, I am pondering the latter.
I recently have been participating in job seeker Twitter chats. This real-time networking outlet gives managers and HR professionals an insight into the mind of the candidate as he/she shares thoughts about how it feels to be sitting on the other side of the interview desk.
This week, while vetting recruiters and sales people for the Workway team, I recalled tweets from recent chats. I remembered the one about being direct if you know the candidate is not the right fit, I considered the advice of another to offer a package sooner rather than later if you believe the candidate to be the right match, and I felt for those who had decidedly worn inappropriate outfits to the scene.
One of the many personal benefits of social media to me is a new empathy for the individuals presenting themselves for our jobs. By listening to Internet strangers generously sharing experiences, I found I was able to better hear candidates in real life (IRL). Now, I thank them for graciously spending time to learn about my company, patiently (or not) driving in Los Angeles traffic and generously sharing precious minutes of their day with me.
Empathy is the intangible ROI of social media for me. What is it for you?
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