I work with HR business owners on a daily basis, and when it comes to confidence issues, there’s something that I notice time and time again. If an entrepreneur is struggling to realise their potential because of their doubt about their own abilities, then most of the time, they also happen to be women. The causes and background behind this are different ballgames altogether, but that’s not what I’m here to talk about today.
I’m here instead to tell you what you can do if this applies to you in your own HR business. Because if you want to grow the business that you really deserve, and bring in the cash that you want, you need to overcome your confidence issues and really ramp things up to the next level. These are my tried and tested techniques for struggling entrepreneurs who need to raise their game.
Focus on your big vision
Some of us are natural born entrepreneurs, destined to take the reins and do our own things from the offset. For many more of us though, self-employment was something that kind of happened as a result of circumstances. So maybe you started your HR business after you got made redundant, or maybe you started a family and realised that you needed some extra flexibility, or perhaps you just reached the stage in the corporate world where enough was enough, and you needed to get out there and create your own future rather than someone else’s.
That’s fine, and it doesn’t mean that you can’t achieve big success in your business, but it often does mean that you get your head down and soldier on, without ever stopping to think about what you REALLY want out of your business. Do you want to make 6 figures, 7 figures, or beyond? Do you want a better work-life balance? Whatever it is, you’ll only get there if you know what your big ambitions are, get them really clear in your mind, and set the intention that you’ll make it happen. The magic occurs when you’ve got an unwavering big vision, you recognise it, and you work out the steps that it’ll take to get you there.
Do whatever it takes to keep these big goals in mind and propel yourself forward. Create a vision board in your office, make a virtual board using Pinterest, commit your ambitions to paper, make sure that your family understands what it is that you’re working towards. Some of these things might seem a little ‘woo-woo’, especially for seasoned business professionals, but trust me – action in these areas helped me to make huge progress in my business.
Eliminate your blocks
Success and money are difficult subjects, and your attitude towards them has been formed over the course of your whole life. The things your parents taught you about work and spending, the very first job that you had, that time you were unfairly missed out of a promotion exercise – all of things build up to create your own views on your abilities as a business owner, and whether or not you consciously realise it, have a bearing on how you perform.
Are you undervaluing your services, and hugely over-delivering to clients who don’t value your work? Are you letting your prospects haggle you down, even though you know that you should be charging a premium for the type of expertise that you offer? All of things are indicators that your relationship with success and money needs some work.
Once you recognise and acknowledge these barriers that hold you back, it’s much easier to break them down. In my experience, men typically have a much less emotional relationship with money in their businesses than women do. If you want to overcome the issues that are holding you back, it’s vital that you take the time to unearth them, then work on creating a new personal belief system that creates success rather than stalling you.
Recognise your expertise – and market yourself as the expert
Take a second to think about your expertise as an HR professional. I dare bet that you’ve got masses of qualifications, real experience out there in the trenches, and you could provide masses of anecdotal evidence right off the top of your head about how you’ve transformed businesses with your skills. Regardless of what your confidence sometimes tell you, you know in your heart of hearts that you’re fabulous at what you do.
So why doesn’t the world know about it? When you effectively market your business, you carve out your own niche as the go-to HR professional for what it is that you offer. What happens next is two-pronged. Firstly, your business grows. When you’re the expert, you attract clients who are a great fit for you and truly value your skills. And, importantly, your confidence soars. Getting to grips with marketing is one of the best things you can ever do for your business – because after all, if clients aren’t banging down your door to work with you, you won’t have the successful business that you’ve been dreaming about.
Marketing might be out of the realms of your current skill set, and that’s why you need to take active steps to understanding what you need to do to make more cash and ramp things up a level. Read all you can, seek out a marketing coach that understands your industry, and most importantly, take action. Your business could be an entirely different entity by next year if you make positive steps in this area.
About the Author: Ruth Hinds is the founder of HR Consultants Marketing School, and helps HR business owners to make more money and attract clients who are a great fit. A former HR professional herself, she’s worked in senior HR management roles and has an MSc in HRM. For the past two years, she’s worked closely with HR business owners just like you to help them reach the next level. Check out her free guide to attracting all the right clients to your HR business.