Why Your Company Should Use Social Media

What was once a professional networking tool used by a select few has now become a critical aspect of the lives of a huge portion of the population. Social media can be a powerful resource for businesses wanting to expand, diversify, or appeal to a wider demographic.

This starts with the simple concept of branding. Branding is more than choosing a name for your company and defining a business plan. You must create an impression that will last with your targeted audience. WordPress themes, for example, allow you to develop a website and blog that are geared toward your market and feature a branded appearance and “feel” that you can carry through your social media to establish recognition and continuity.

There are several ways in which you can improve your business through the use of social media:

Recognition as a Resource in Your Niche

If you are seen by your readers as a resource for valuable information related to your niche you will develop the reputation of being a reliable, established voice that your audience will trust and come to for information, products and services.

Social media allows you to provide information not just on your individual company, but on the actual market in which your company is involved. This will bring those with questions to you and keep them coming back to learn more. Once you are trusted even by a few, this opinion will spread.


If no one knows that you exist, how can you expect to build a customer base? Involvement in social media puts you right in front of the tremendous audience that uses social media platforms such as Twitter, Facebook, and Foursquare on a daily basis. Social media gives you the opportunity to be involved in the daily thoughts and activities of your targeted audience through creating and participating in conversations, offering useful or interesting tidbits of information, and inviting potential customers to interact with you on your social media platform and through your other forms of internet presence.

Find New Leads and Opportunities for Expansion

Being involved in social media allows you to seek out new leads, clients, and ways to expand the scope of your business. With a social media presence you can attract clients and referrals or determine if there are needs in your market that you could fulfill through new projects. Linking your social media platforms and other forms of internet presence such as blogs and websites will develop your identity as a frontrunner in your market and encourage people to refer friends, suggest new projects, and look to you for opportunity.

Company Culture

Your company culture is important to the success of your business because it is what will make you stand out. When your customers recognize your brand, what impression do you want it to make? Developing a social media strategy will force you to focus in on what makes you you. You must create your company personality and identity in order for you to maintain your social media involvement so that your participation on these platforms is optimized to appeal to your targeted audience.

Improved Hiring Abilities

Your company is really only as good as the people that comprise your team so you should devote attention to selecting candidates that will make a beneficial contribution to your company. Social media involvement reduces the need to sift through endless piles of resumes and generic cover letters by letting you focus only on those people that are involved in your network.

Involvement will show that they are fully aware of your company and can demonstrate their compatibility with your company culture. Social media is a prime illuminator of personality, giving you the opportunity to pinpoint those candidates you feel would be a good match so you can shorten the hiring process and improve your chances of building a strong, valuable team without need for adjustments later.

Photo credit: norebbo.com

About author

Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging.


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Nabeela Riduan

Hi Women of HR,

Great article I must say.
In fact, I am writing to feature this article in our Guild of HR e-Mag which is published online monthly.

Kindly email me (nabeela.riduan@hr-republic.org) if you’re keen for us to take this forward.

Nabeela Riduan
HR Republic
Kuala Lumpur, Malaysia

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The power of social media for recruiting is well known, and certainly not harnessed properly most of the time. Branding is like a foreign language to so many; they understand it a bit, but don’t try to carry on a full conversation anytime soon.

But what I find most fascinating are the employee benefits of utilizing internal organizational social media. Getting recruits pumped about your company is one thing, but being able to keep them excited after hiring is another. I just wrote an article on it at XpertHR: http://www.xperthr.com/news/employers-like-the-benefits-of-internal-social-media/8061/

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