Your Business Needs a Vacation, Too!
The long winter months can inspire you to peruse deals online or phone your travel agent for a vacation away from home – somewhere relaxing and fun (or perhaps warmer) where you can forget the bustle of everyday life and stretch out in your finest resort attire for a few days.
Don’t feel guilty or hesitant about taking a little vacation this winter. Even if you’re a business owner, a little time away from the regular office environment and the daily tasks of running your business and managing your staff can refresh you for the new year and make you see things in a new light. A vacation can even help you brainstorm ideas to make 2014 the best year your business has ever had.
Here are a few tips on how to make the most of your winter vacation so that you come back to the office mentally refreshed and inspired.
Disregard smaller tasks for the bigger picture
First of all, don’t forget the fact that you are on vacation once you lock your office door, pack the car or carry-on bag, and bid farewell for a week. This means giving yourself permission to enjoy the time off – not spending it doing the frustrating grunt work that you associate with each weekday.
Instead, take a few minutes every so often while you are on vacation to brainstorm about the bigger picture and feel creative. The point of brainstorming while on vacation is to invite new ideas, not labor over mundane tasks.
Enjoy a different schedule
If you do things in the same order each day – have coffee, shower, brush your teeth – we are hereby giving you permission to ditch your usual routine during a vacation. You may be pleasantly surprised at how mixing it up a little can affect a creative spark.
Get some fresh air
Fresh air is one of the keys to creative success. If you’re the kind of person who sits inside your fancy hotel room and watches the cable channels – or sits by the fire at the ski lodge the entire time – try to get outside into nature a little more and breathe deeply. You don’t have to necessarily think about work while you do it; just clear your head to let new ideas in!
Take something to write with
If you’re out and about during your vacation and you come up with a fantastic idea, it would be a shame to let it escape. Avoid this by keeping a small notebook and pen with you. Why not just use your smart phone to keep track? Studies have shown that your own handwriting is better than a touch screen for stimulating your mind.
Talk to locals
Particularly if you are going somewhere out of the ordinary, it may benefit you to engage in conversations with the locals or with others on vacation. Don’t be afraid to get their input on new ideas as well as products and techniques your business has used in the past. The perspective of someone who isn’t involved with your company – or even part of your demographic – can be valuable.
Do some reflecting
Reflection during the quieter moments of vacation can be beneficial for helping you return to the office feeling refreshed. What do you want to accomplish this year? In addition to thinking about your own business’ highs and lows in the last 12 months (or whatever time period you choose), you may also want to reflect on other businesses. What are they doing right that inspires you? Keep a list of what springs to your mind.
Share your ideas when you return to work
Once vacation is over and you’re back at the office, share any new insight with your team members and ask for input. Explain why you came up with the ideas, and don’t forget to talk about how the new ideas can be used within your business.
Remember, a vacation is not only essential to your own well-being, it’s also great for your business. Even if you never considered taking a vacation as good for your career, brainstorming for 2014 is sometimes easier outside of the daily grind.
About the Author: Allison Rice, Director of Marketing for Amsterdam Printing, has extensive experience in sales and marketing. At Amsterdam Printing, a leading provider of custom pens and other promotional items such as personalized USB drives, Allison is focused on providing quality marketing materials to small, mid-size and large businesses. She regularly contributes to the Small Business Know-How blog.