What is a great corporate culture? Among other things, it’s that intangible something that motivates and inspires employees to do their best work, whether they are under the watchful eyes of management or not. But a great corporate culture doesn’t happen overnight. It must be consciously cultivated and constantly protected as one of the company’s greatest assets. After all, that culture—that unique “collective corporate environment”—is what drives productivity and sets an organization apart from its competitors. Being that creating a healthy corporate culture is essential for all businesses, here’s a look at two key factors—Employee Recognition and Discipline—and the importance of each in creating and protecting your corporate culture.
In many ways you could call employee recognition a culture within itself. After all, what better way to recruit and retain top talent than by being recognized as a company that knows how to recognize and appreciate its employees? It’s no wonder that employee recognition programs are becoming more prominent among small and large organizations, as they can help businesses create and protect a positive corporate culture by…
Creating an atmosphere of trust and respect
Proper recognition helps create an environment where employees are encouraged to openly share ideas and opinions because they feel that what they have to say is important to the company and appreciated by management. Good managers understand that recognition isn’t always about the pat on the back or some tangible reward. True recognition is more about employees being able to actively contribute in an atmosphere of mutual trust and respect, without fear of reproach or being shot down.
Fueling employee engagement
It’s no secret that engaged employees are happier employees. Recognition programs can help to fuel greater employee engagement by appropriately recognizing individual achievements, at the same time encouraging more of the same. The most effective rewards are specific to the task that has been accomplished. They are also all-inclusive, being distributed across all levels of the organization so every employee feels that they have a fair chance of receiving recognition. Rewards should also be delivered quickly with respect to the task or behavior that is being recognized. And finally, the more meaningful and relevant the reward is, the more it will fuel a corporate culture of happy and engaged employees.
Reinforcing positive behaviors throughout the entire organization
A corporate culture has the power to influence every aspect of an organization for good or bad. Employee recognition and rewards programs help to promote a positive culture by reinforcing positive behaviors throughout the entire organization. This is especially true of “strategic” employee recognition, which can spur innovation by encouraging employees to repeat desired behaviors over and over.
Unlike the word implies, discipline, with respect to building and protecting a corporate culture is not about implementing and enforcing a cold harsh set of rules. Discipline is about creating the desired climate from the top down. It’s about management teams that are committed to:
Set and communicate clear goals
Employees respond well to management that clearly communicates corporate goals and expectations. Clear goals help employees recognize the specific roles they play in helping the company accomplish its objectives. In addition, clear and realistic goals, along with suitable recognition for achieving those goals, challenges and motivates employees to do their best work, which is what a great corporate culture is all about.
Model the desired culture
Think of a business with a great culture and you can be sure that the desired corporate values and expectations are modeled from top leadership on down. Practicing what is preached allows management to effectively discuss corporate values, principals and behavioral expectations with employees in an open and positive atmosphere. Plus, leading by example sets a true standard that employees will more willingly try to emulate.
Even the most motivated employees need managers to lead them to act. And they tend to respond best to managers who hold themselves to the same standards of excellence, responsibility and accountability that they ask of employees. Especially those leaders that actively and effectively recognize and reward employee accomplishments. This type of leadership is essential for cultivating and protecting a positive corporate culture.
About the Author: Robert Cordray is a freelance writer and expert in business and finance. He has received many accolades for his work in teaching solid entrepreneur advice.