Posts Tagged: branding

Why Working Moms Should Embrace Technology

I was late in the game with technology. While my friends and family were readily downloading apps and taking adorable vintage photos with Instagram, it took me years to embrace the smartphone. I also was slow to get excited by the DVR I nowadays swear by. I am now leaning on technology more and more because as a working mom of 2 toddlers I will take all the help I can get. Here are a few reasons why I encourage all of my mom clients to jump on the tech train and never look back.

Why Your Company Should Use Social Media

What was once a professional networking tool used by a select few has now become a critical aspect of the lives of a huge portion of the population. Social media can be a powerful resource for businesses wanting to expand, diversify, or appeal to a wider demographic.

This starts with the simple concept of branding. Branding is more than choosing a name for your company and defining a business plan. You must create an impression that will last with your targeted audience.

Here’s What Happens When Brands Clash

Is it possible for an organization to have a brilliant external brand while internally they are struggling?

Do We Really Need Women of HR?

Women of HR. Really? When did we get to a point in our society when the majority thought it was a good idea to start a specialty group and brand themselves as a minority?